Behavioral economics uses an understanding of human psychology to account for why people deviate from rational action when they’re making decisions. In the model of rational action assumed by ...

Behavioural economics is an interdisciplinary field that integrates insights from psychology, sociology, and neuroscience into traditional economic models to better explain decision‐making in ...

Salary negotiations can feel like a tricky game where the right strategy can make all the difference. But what if there was a way to use science to boost your chances? Behavioral economics combines ...

The largest-ever study testing the effectiveness of an evidence-based approach to increasing physical activity using smartphone fitness trackers gamification to reduce the risk of cardiovascular ...

Behavioural Lab Affiliates: Zeina Afif, Dr Sanchayan Banerjee, Dr Barbara Fasolo, Dr Benno Guenther, Dr Levent Neyse, Dr Dina Rabie, Prof Fabio Tufano, Dr Chiara Varazzani, Dr Alina Velias. This ...

After the 1970s, the stagflation decade, we learned something big about economics—very big. We learned that extended periods of economic sluggishness, under-employment, diminished opportunity, ...

Biological plausibility and randomized controlled efficacy trials justify the importance of clean and accessible water, improved sanitation, and hygiene in reducing morbidity and mortality rates.

In the workplace, it is easy to forget our humanity. In business, people discuss serious topics like the bottom line and strategic planning, therefore it is assumed everyone is driven purely by data ...

Nobody’s perfect, and everybody knows it. But it wasn’t until relatively recently that we began to recognize the many ways our imperfections affect our everyday decision making. There’s been an ...

Behavioral economics helps investors understand irrational market behaviors and customer choices. Examples of behavioral economic theories include loss aversion and sunk-cost fallacy. Recognizing ...