The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

A Democratic lawmaker said this week she will reintroduce a bill that would restrict online companies from collecting teens' data. “Few things are more concerning to me than the ways Big Tech, ...

Behavioral targeting uses information about Web users to ensure ads are shown to the right consumers at the right time. With rules about third-party cookies changing dramatically and a growing ...

Rather than relying on cookie-driven user data, contextual advertising tailors ads to the environment in which an audience is browsing. This targeting method relies on algorithms to select ad ...

Three Democratic lawmakers on Tuesday introduced a privacy bill that would restrict companies from using a broad range of data for ad-targeting purposes. The “Banning Surveillance Advertising Act,” ...

With the help of pervasive connected computing, the scope and scale of the TV industry has dramatically changed over the past decade. Consumers now have a wide variety of choices in TV consumption ...

The first audience that most advertisers work with is their own website visitors. After all, retargeting campaigns perform better when a high concentration of traffic comes from high-value search ...

Despite having access to a treasure trove of data about people's hobbies, demographics, and friends, social networks can find it tough to sell banners ads for more than the price of a stick of gum. So ...

How do you find a bride these days? One of the nation’s leading online tracking companies knows. Monitoring consumers at roughly 3,000 Web sites, Revenue Science identified brides by picking out ...

When respondents were told about three typical ways that information is gathered about consumers in order to tailor ads to their interests, even greater percentages—between 73% and 86%—said they do ...

Andy Atherton is COO of Brand.net, an online advertising network. A senior agency executive who manages the digital account for an Ad Age 50 CPG manufacturer recently delivered the best line I have ...

The best way to engage and attract customers is to get in tune with their behaviors and play off of them naturally. Sales these days is less about selling a product or service directly and more about ...