Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In recent years, influencer marketing has become a popular strategy for B2C businesses to ...

As 2022 begins to build steam, marketers can learn from active e-commerce on a national and global scale. Owing to circumstances, many customers for B2B have to work remotely, while others are ...

Getting your B2B marketing content strategy right for 2026 is going to be a bit of a puzzle. The digital world keeps changing ...

B2B content marketing can prove a lot harder to pull off than consumer marketing, nevertheless the basic principles remain the same. The essential elements of success are still based entirely on the ...

B2B marketing is a term that is being used for industrial marketing or the business to business marketing. These marketing tactics are being used by individuals, MNCs, firms, commercial, and ...

Don't miss a MarketingProfs podcast, subscribe to our free newsletter! In the episode, host George B. Thomas chats with B2B Forum speaker Michael Barber, and parts of their conversation could surprise ...

AI agents in 2025 went simple automation to becoming a strategic workforce that touched all aspects of B2B marketing and ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. But it doesn’t have to be.

One of the most critical aspects of any successful marketing campaign is knowing your audience. It seems simple, but after initial concept development, multiple iterations of creative, and layers of ...

B2B disruption earns its power through trust. Bold ideas that reflect your brand’s essence and connect with your audience ...

How to handle B2B content the right way? Click to learn about the major changes in B2B marketing, and find tips on how to balance audience engagement and SEO.

Opinions expressed by Entrepreneur contributors are their own. If you’re a small- to midsize-sized business (SMB) and in the business-to-business (B2B) space, you know how messy the digital revolution ...