Fold, a leading B2B tech communications and content agency, today announced the findings of its 2026 Marketing Budget ...

How to handle B2B content the right way? Click to learn about the major changes in B2B marketing, and find tips on how to balance audience engagement and SEO.

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...

Define and measure 7 essential content marketing goals so your content can convert B2B consumers. Here's our guide to doing it step-by-step. Online marketing blog, Backlinko.com recently sold to ...

Relationships are the key to business success. In this digital world, however, more and more people are researching companies online. They scour your website and online reviews. Even before they speak ...

The influencer marketing playbook has long been written for consumer brands. Beauty tutorials on YouTube, unboxing videos on ...

Content marketing is a major channel, especially so in the B2B complex sale world. It is as much about building awareness about your brand and providing your audience with information, as it is about ...

In what ways do the most effective B2B marketers among us differ from our less effective peers? How do B2B marketers measure content marketing success? Which metric do we say is most important? Which ...

If you're a marketer in a B2B business, you know that maintaining a well-planned, high-quality content pipeline is difficult even at the best of times. Now, the COVID-19 pandemic has left many B2B ...

Opinions expressed by Entrepreneur contributors are their own. You’ve probably heard this phrase ad nauseum: “No one ever got fired for buying from IBM.” It speaks to one of the greatest challenges ...

What makes a successful business-to-business (B2B) content marketing strategy different from marketing directly to consumers? At its core, every content marketing strategy includes the same elements ...

According to research, B2B decision-makers read an average of 13 pieces of content before buying. Your content is what can make or break their decision to go forward with your firm. But let’s face it, ...