YouTube is now the biggest music discovery engine, and understanding its algorithm can transform your reach. From playlists to watch time strategies, artists who work with the system—not against ...

Spotify's 600 million users are facing one of the streaming service’s most anticipated, yet dreaded, events: Spotify Wrapped. The annual user listening report provides each Spotify user with a ...

Why playlists matter: Landing on the right playlist can skyrocket exposure, sending signals to Spotify’s algorithm and opening doors to new audiences. Three playlist types: Editorial, algorithmic, and ...

When Spotify unveiled its "Discover Weekly" feature, a playlist curated based on the music you listen to, almost everybody loved it. Tech blogs raved about its genius after it debuted in 2015.