"Low ad loads are likely a permanent feature of streaming, and low penetration rates of ad tiers will be common on many services," argues Brian Wieser, principal at Wall Street insights provider ...

Although streaming platforms command a dominating share of overall viewing time, TV share of advertising time still sits with broadcast and cable network platforms, according to Comscore. In the ...

Instead of having ads scattered throughout the YouTube video you’re watching, the platform is experimenting with longer chunks of ads that appear in the middle of content. Instead of having ads ...

Despite the rise of paid streaming services offering ad-free experiences, Americans continue to spend the majority of their audio time with ad-supported platforms, according to new data from Edison ...

Amazon has confirmed it’s increasing ad load on Prime Video. This puts it above Netflix but still below ad-heavy platforms like Hulu and Paramount+. The decision comes after the company told its ...

Although connected TV keeps making gains in terms of advertising spend, linear TV still dominates CTV in terms of viewing time of advertising. Total TV/streaming ad time for linear TV has an 87% share ...