Generation Beta is about to hit the scene! Lets take a trip down memory lane. See the list of every generation for the past ...

From left to right: Kendy Rudy, Avie Acosta and Keith Paris are all members of Generation Z, the biggest and most diverse American demographic cohort in history. Stefan Jeremiah The eldest member of ...

Chevy Corvette, Downy fabric softener, Life cereal… what brand these days hasn’t identified- and blamed- millennials as the demographic causing the decline of their annual sales? Companies have been ...

Gen Z was once the youngest, but now there's a new generation in town. Named "Generation Alpha," after the first letter of the Greek alphabet, these individuals are often the children of millennials, ...

You’re likely familiar with the generations that have come before this: the Greatest Generation (roughly 1900-1924), the Silent Generation (1925-1945), Baby Boomers (1946-1964), Generation X ...

Starting January 1, 2025, the newest demographic population, Generation Beta, is set to make its entrance into the world. The group, comprising of children born between 2025 and 2039, is expected to ...

“They always want more… They’re not grateful… You offer something up and it becomes an expectation. There’s a real sense of—well, an entitlement.” That was 50-something Penny, speaking to me in a ...

Generation Alpha includes those born in 2010 and onward. Generation Alpha, the youngest generation, born between 2010 and 2024, quickly emerged as an influential demographic, one poised to shape ...

Jean M. Twenge is a professor of psychology at San Diego State University and the author of 10 Rules for Raising Kids in a High-Tech World. She also writes the Generation Tech Substack. When I talked ...