Similarity in design impacts how car-buying customers perceive brands. Traditionally, nonelectric cars have been designed ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. David Kindness is a Certified Public ...

Teachers and administrators don't always see eye to eye, but a recent report from Teachers Pay Teachers (TpT) shows they're aligned on one very important point: differentiation is essential for ...

Small business owners usually are fully aware of product differentiation, even if not by that name. Products in a retail store are different not only in terms of what they do for the consumer but also ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Robert Kelly is managing director of XTS ...

If I had a dollar for every time I’ve heard (or used) the phrase “differentiate or die” I could retire, but it’s a neat mantra for B2B marketers. And now brand differentiation is data-backed, too. New ...

Product differentiation is a marketing strategy that involves making distinct changes in goods or services to make them stand out from others in the market. There are two types of product ...

Starting a new business and getting initial clients is a struggle for just about every entrepreneur. However, there comes a time in almost every enterprise when leaders realize that something has to ...

Today’s guest post is written by Lisa Westman. Lisa is an instructional coach specializing in differentiation for Skokie School District 73.5 in suburban Chicago. She taught middle school gifted ...