Contextual advertising is a modern gamechanger to modern advertising. When the first banner ad was published on hotwired.com in 1994, no one could be certain about how audiences would react as AT&T ...

But as AI-generated content floods the internet, people are getting better at spotting it. When reading something online, we’re more inclined to think, “This feels AI-generated” if it’s vague, robotic ...

After more than two years leading ad sales at Group Black, Kerel Cooper has left to take on the CMO role at contextual intelligence platform GumGum. Cooper is a well-known thought leader on the topic ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. In today’s digital landscape ...

The meteoric demand for GenAI products shows no signs of slowing. As more big tech providers embed tools like ChatGPT or Gemini into their operating systems, it’s never been more likely that people ...

You can read hundreds of think pieces on new approaches to targeting in a cookieless world. I’m here to tell you they’re all wrong. The most viable, sustainable and effective alternative isn’t new: ...

Founder and CEO of Mason Interactive, an award-winning performance marketing agency with locations in New York and Charlotte, NC. “The big ad-tech companies know how to sell ads without damaging ...

Large language models (LLMs) like OpenAI’s GPT-4 are powerful, paradigm-shifting tools that promise to upend industries. But they suffer from limitations that make them less attractive to enterprise ...