Contextual targeting online dates back more than a decade. But the technique is having a renaissance as marketers test out strategies that work in a cookie-free world. In contextual targeting, a ...

Contextual advertising is a modern gamechanger to modern advertising. When the first banner ad was published on hotwired.com in 1994, no one could be certain about how audiences would react as AT&T ...

You can read hundreds of think pieces on new approaches to targeting in a cookieless world. I’m here to tell you they’re all wrong. The most viable, sustainable and effective alternative isn’t new: ...

Forbes contributors publish independent expert analyses and insights. I write about fintech, innovation in retail and entrepreneurship. May 02, 2019, 02:13pm EDT May 03, 2019, 10:29am EDT This article ...

Contexts provide information that is central to understanding the meaning of events. Studies of associative learning, including Pavlovian fear conditioning and extinction, in animal models and humans ...

Fashion and beauty brands looking for a glow up need to work even harder to be on trend in 2024 and beyond. The sector’s runway is looking strong thanks to the growing expansion of Amazon and Tmall, ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. In today’s digital landscape ...

But as AI-generated content floods the internet, people are getting better at spotting it. When reading something online, we’re more inclined to think, “This feels AI-generated” if it’s vague, robotic ...

The meteoric demand for GenAI products shows no signs of slowing. As more big tech providers embed tools like ChatGPT or Gemini into their operating systems, it’s never been more likely that people ...