RESTON, Va., Sept. 28, 2020 /PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, is excited to share that Chief Commercial ...
Comscore has launched a new cross-platform content measurement solution called Comscore Content Measurement (CCM) within The Comscore Platform, allowing content owners and creators to analyze consumer ...
The cross-platform measurement gauntlet has been thrown down. On Wednesday, Comscore announced plans to launch Comscore Everywhere, a cross-platform measurement suite that will eventually combine TV, ...
RESTON, Va.—In a major shift in how local stations measure and sell local advertising, Comscore has announced that NBCUniversal will be, for the first time, guaranteeing all local ad buys on Comscore ...
RESTON, Va., July 1, 2021 /PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, is excited to announce it has added Brian ...
Martech company Epsilon will use Comscore’s Proximic contextual targeting tools to create performance-based, personalized digital media campaigns, the companies announced. Using Proximic’s natural ...
NEW YORK—Comcast Advertising and Comscore have announced a deal that will allow Comscore users to access enhanced cross-platform signal validation using Comcast Advertising’s Signal Authentication ...
Media measurement and analytics company Comscore offers added value to data management in the field of multimedia platforms in the United States and globally. I assumed that SCOR’s patents and ...
Forbes contributors publish independent expert analyses and insights. Brad Adgate is a high-profile media and advertising consultant Among the challenges as media fragments is audience measurement. As ...
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