What happens when the CEOs of Nielsen, Comscore and VideoAmp walk into a bar? … is nearly a joke you could have told on Tuesday. That’s when David Kenny, Nielsen’s CEO; Bill Livek, chief exec at ...
A group backed by many of the entertainment sector’s biggest traditional TV companies said it would back audience-measurement tools from Comscore and VideoAmp for use in national ad deals, the latest ...
Three upstart media-measurement companies — Comscore, iSpot and VideoAmp — are ready for primetime, and all other parts of the business of tracking TV audiences, according to a new audit by a ...
The U.S. Joint Industry Committee (JIC) today (Sept. 20) announced that Comscore, iSpot and VideoAmp have been granted conditional certification as part of its ongoing currency certification efforts, ...
Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 57 min ago By Erika Wheless - 2 hours 23 min ago By Tim Nudd - 5 hours 33 min ago By Erika Wheless - 6 hours ...
Are you a print subscriber? Activate your account. 17 min 9 sec ago By Tim Nudd - 17 min 9 sec ago By Brian Bonilla - 47 min 9 sec ago By Anil Hari - 47 min 9 sec ago By Brandon Doerrer - 1 hour 17 ...
US – Media evaluation firm Comscore has agreed to provide digital audience measurement for entertainment publication Den of Geek. The agreement will allow Den of Geek to have access Comscore’s media ...
Comscore's Predictive Audience solution will bring privacy-friendly and contextual audience curation to Tremor Video and Unruly campaigns NEW YORK - Tremor International Ltd. (AIM/NASDAQ: TRMR) ...
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