This is a living article that will be updated as new partners join. The Unified ID 2.0 initiative reached a meaningful milestone in May 2021 when The Trade Desk turned over the full code base to the ...

First was LiveRamp, then Criteo, followed by Nielsen. Each partnership tackles a different piece of the development process for UID 2.0, which aims to use encrypted and hashed email addresses to ...

Among the companies looking to compete with Google’s Privacy Sandbox in the post-cookie landscape, The Trade Desk seems to have jockeyed for the best positioning ...

To lock a UID, the person must have a 16-digit VID number. If he/she does not already have a VID, they can obtain one using SMS or the UIDAI website (www.myaadhaar.uidai.gov.in). If a person wishes to ...

Only 30 per cent of Indian households boast of having at least one member with a ‘portable identity’ like a Passport or a Driving License. Such an identity, points out the economist from New York, is ...

With the use of UID increasing by the day, there is always a possibility of more people falling prey to fraudsters. What happens if some fraudster steals a copy of my Aadhaar card and tries to open a ...