Inside sold-out PBR arenas, the beer flows, the bulls buck, the crowd roars – and for 8 seconds at a time, unity beats ...

The atmosphere inside those arenas reflects that evolution. Crowds aren’t just curious, they’re invested. Fans follow riders ...

It's not Fiserv Forum's first rodeo. Well, this is strictly bull riding, but you get the idea. This weekend, PBR — Professional Bull Riders — will be bringing its premiere "Unleash The Beast" event to ...

The PBR Monster Energy Team Challenge from MSG on Saturday drew a little over 1 million viewers, marking the best audience ...

Professional Bull Riding is coming to MSG. We talked with Daylon Swearingen about everything PBR and the Monster Energy Buck ...

Neal McDonough, the London-trained actor who has played a collection of Hollywood’s most loathsome villains that millions love to hate, is quickly becoming the unofficial cowboy gentleman of PBR. The ...

Professional Bull Riders, Inc. will continue to split its world finals championship between Arlington and Fort Worth. The historic Cowtown Coliseum will host the 2025 event May 8-11 and May 14-15 for ...

Kody Lostroh knows a thing or two about competing in what is often referred to as "the most dangerous eight seconds in sports." The former professional bull rider saw a lot of success during his years ...

PBR will be bringing its premiere "Unleash The Beast" event to Milwaukee's Fiserv Forum on March 1-2. It's the fourth consecutive year the tour has come to Fiserv Forum. "More than 30 of the best bull ...