Recently, I was sitting with a client — we’ll call her Amanda — when the topic of sales funnels came up. Here’s how it happened: I mentioned something about a sales funnel and Amanda looked at me as ...

Before a potential customer buys your product, they have to go through a journey that includes becoming aware of your business, learning about your products, and deciding to buy one from you. This ...

You’ve identified your target prospective customers, are consistent with your content creation, and leverage different content types to promote your product or service. Your content strategy seems ...

A sales funnel, also known as a purchase funnel, is a model that illustrates the theoretical customer journey toward the purchase of a product or service. This concept is called a funnel because it ...

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly ...

Treating creative as a sequenced portfolio, mapped to how different audiences think and decide, is one of the most powerful ...

CHICAGO (WLS) -- You may think a funnel cloud and a tornado are one and the same, but they actually mean different things. A funnel cloud is a tight rotating column of air (that is often the start of ...

Whether you're getting food and drinks on Coney Island or exploring the best restaurants on Chicago's Navy Pier, these boardwalk staples are BYOSF -- bring your own sticky fingers. If you're at a ...

The marketing funnel is a customer journey that begins with awareness of a product or service and ends with a purchase. It is composed of four stages: awareness, interest, consideration, and ...