Augmented reality (AR) uses cutting-edge technology to add artificial, digital qualities to real-life objects. Learn how AR ...

What is augmented reality used for? Augmented reality can be used for a lot of different purposes. You can enrich daily activities or innovate your services as an entrepreneur. Augmented reality, or ...

Customers are more likely to purchase items after viewing it in AR, Amazon said. — -- Amazon announced this week that its augmented-reality shopping tool -- which allows users to visualize how an ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

U.S. Patent No. 11,988,839, titled "Augmented Reality Apparatus and Optical System Therefor," was duly and legally issued by the U.S. Patent and Trademark Office on May 21, 2024, based on an ...

This special promotion for the Mondelez brand LU that I discovered on a LinkedIn post, caught my attention and captured my heart. It included 15-seconds video that showed a student, newly arrived at ...

Augmented reality technology takes what was once simulated in a computer and puts it in the physical cockpit. The United States Air Force will integrate a new software suite into its fleet of F-16 ...

Serving as a firefighter is inherently dangerous, but not all lives lost on duty, or in the hours shortly after, are unavoidable. Researchers now believe technology, particularly augmented reality (AR ...

US technology start-up Red 6 hopes to begin production of its cockpit augmented reality system by the middle of 2026. Speaking to FlightGlobal at the Paris air show, Red 6 chief strategy officer Kevin ...

Earlier this month, the Air Combat Command and the Air Force Research Laboratory awarded a contract to Red 6, a Florida-based developer of augmented reality (AR) software, to outfit its ATARS ...