Why am I spending so much on this keyword? Why aren’t all these clicks resulting in any conversions? Why are my ads barely showing and ranking poorly? If you often ask these questions when you check ...

If you’re trying to master PPC, you need a firm understanding of your AdWords Quality Score. Your Quality Score in AdWords plays a significant role in determining the cost, effectiveness and success ...

At more than 15 years old, AdWords is looking like a bit of an old fogey, with an aging facade that looks to be creaking under the weight of hundreds of features accumulated over a decade and a half.

As the world becomes more and more reliant on the internet, many small businesses panic and begin using AdWords in an attempt to boost business, without really knowing what they’re doing. If you’ve ...

A couple of weeks ago, early participants in the new AdWords for Video program gathered at the YouTube offices. The ostensible justification for the meeting was a fancy photo shoot, but YouTube ...

In Google’s words, “AdWords should be more about your business, and less about our product.” Though the company hasn’t revealed much more than that, it’s clearly going to make an effort for the ...

If you’ve heard the buzz about paid search query data being stripped out of Google AdWords, you may understandably have questions and concerns. But what is actually changing and what does it mean for ...

What if you built a website and nobody came? Simple answer: Start an ad campaign using Google AdWords. AdWords is a daunting and complex system, but it really isn’t that difficult to start using. Even ...

Remember the Yellow Pages? It was a phone book in which advertisers paid money for ad space. People who needed something–a plumber, a pizza, a podiatrist–would open the Yellow Pages and search for the ...

Adwords accounts for almost all of Google’s revenue. The flagship advertising platform is showing no signs of slowing down, but the company is still proactively preparing for “life after Adwords.” ...

Opinions expressed by Entrepreneur contributors are their own. In the last two years, we audited over 2,000 AdWords accounts at Disruptive Advertising. After looking through that many accounts, we ...