Finding the right keywords is crucial for getting past an ATS and putting your resume into the hands of the hiring manager. The applicant tracking system, often referred to as ATS, is the employer’s ...

Recruitment is changing as employers continue to scramble for employees, in-person networking is still a thing of the past, and in-person interaction is just now slowly making a comeback. Recruiting ...

Keyword research is the compass that guides SEO strategies. Excel has been an indispensable tool for marketers, aiding in organizing, analyzing, and presenting keyword data. Enter artificial ...

In digital marketing, few concepts are as over-discussed and under-applied as the customer journey. We all nod along when someone brings up “awareness, consideration, decision.” We nod again when ...

Keyword research is the backbone of organic growth. While you can certainly create content for purposes other than ranking in search engines, it’s one of the best long-term ways to generate traffic to ...

Google’s John Mueller answered whether targeting keywords in H1, Meta tags and on-page was out of date because of all the advances in search. John affirmed the value of using keywords (within limits) ...

There is no such thing as “being optimized” when it comes to keywords and repetitions. This is similar to looking at “authority” scores for domains. The optimization scores you get are measurements ...