Unity has launched version 3.0 of the Unity Ads SDK which introduces new features including personalised placements and banner ads. Now in open beta, personalised placements use machine learning to ...

In what could trigger a shake-up in the mobile ad business, Zynga has chosen Unity Technologies as its exclusive mobile game advertising partner. Zynga decided to adopt the Unity Ads’ rewarded ads ...

Mobile game developers and publishers, with hundreds of games and millions of installs, are protesting Unity’s new controversial install-based pricing model by turning off ad monetization services for ...

SAN FRANCISCO--(BUSINESS WIRE)--Unity (NYSE: U), the world’s leading platform for creating and operating real-time 3D (RT3D) content, and Snap Inc. (NYSE: SNAP) today announced a partnership that ...