Many people certainly say they value privacy, but I think it would be a fairly safe bet to assume that if a researcher conducted a survey asking people how important personal privacy is to them, the ...

Most employees, including at management level, know what their company does and how it performs its functions. However, even business owners can sometimes struggle to represent the unique value that ...

Is it wise to use GUIDs as a unique value? I'm thinking about doing this for a public-facing service. The GUID would be created on a site, inputted into a client, and then the client would ...

As the owner of a small enterprise, you focus a great deal of time honing your business' strengths and competitive advantage. In time, you establish a few areas of expertise. These are distinctive ...

Opinions expressed by Entrepreneur contributors are their own. Modern loyalty and rewards programs are abundant and varied. But to differentiate your own business in today’s crowded market, you have ...

In an atmosphere when people are pressured by time and money to ensure they invest in being at an event that delivers the ROI they want to see – do you know what your event’s Unique Value Proposition ...