The White House has answered what had been one of the major outstanding questions regarding its pending deal to transfer TikTok’s US operations to a majority American ownership group: Under the ...

For You pages prioritized pro-Republican content in three states, researchers say, but TikTok says study does not reflect real user behavior ...

An exclusive excerpt from Every Screen On The Planet reveals how the social media app’s powerful recommendation engine was shaped by a bunch of ordinary, twentysomething curators—including a guy named ...

A new slider tool allows users to signal they want more content based on certain topics, like ‘dance’ or ‘current affairs.’ A new slider tool allows users to signal they want more content based on ...

Chinese tech giant ByteDance finalized its agreement to sell a majority stake in its video platform TikTok to a group of U.S. investors. TikTok announced on Jan. 22, 2026, that it has formed TikTok ...

While the creation of this new entity marks a big step toward avoiding a U.S. ban, as well as easing trade and tech-related tensions between Washington and Beijing, there is still uncertainty ...

TikTok’s 2026 algorithm changes place greater emphasis on saves and shares over likes, raise the completion rate threshold for virality to 70%, and reward longer videos that sustain attention. The ...

Algorithm favors niches: TikTok now prioritizes niche-specific, consistent content and uses a follower-first testing model before wider reach. Search over virality: AI-powered indexing is shifting ...

A Wall Street Journal investigation found that TikTok only needs one important piece of information to figure out what you ...

You chose selected. Each dot here represents a single video about selected. While you’re on the app, TikTok tracks how you interact with videos. It monitors your watch time, the videos you like, the ...

With more than 4.5 billion downloads, TikTok has become hugely successful—and controversial Deborah D'Souza is the former news editor at Investopedia. She also writes articles that bring together ...