Sentiment analysis, a powerful tool in the marketing world, is the process of extracting opinions, emotions, and attitudes from text data. By leveraging natural language processing and machine ...

There has been a tremendous evolution in the social media marketing industry over the past few years. From the tools we use and the strategies we implement to the metrics we track, all have undergone ...

If someone was talking about you, would you bother to find out what they were saying? It could be yes or no for you. However, for businesses, there’s only one option — it’s always a ‘yes.’ They need ...

How's everyone doing so far? Am I being clear? Anyone confused? Professors might ask these questions midway through a lecture to get a sense of students’ moods. The scattered answers often aren’t very ...

Sentiment analysis — a sophisticated tool that interprets the emotional tone behind words, giving brands a lens into how their services or products resonate. Customer feedback is a treasure trove of ...

If you want to be a great writer, should you withhold your sentimental tendencies? The answer for most critics and writers seems to be yes. Sentimentality is often seen as a useful way of ...

Social networks have become one of the most significant sources of diverse information that is hard to quantify numerically. Millions of people discuss stock prices daily, despite not being directly ...