Should you use Salesforce leads or a 100% Salesforce contact/opportunity model to accommodate your go-to-market motions? Marketing reporting and sales/marketing productivity are tied directly to the ...

Customer relationship management (CRM) doesn’t have to be complicated. If you’re using a cloud-based tool like Salesforce, you may be wondering how to gauge the effectiveness of your lead generation ...

One of the things that make Salesforce popular among users is how easy it is to integrate the platform with existing legacy systems. If we consider the features for importing data into Salesforce, ...

So you’re a paid search advertiser with a lead generation client. You’ve been reporting on total leads generated by paid search each month, but now your client wants to know about the quality of the ...