Quantitative research relies on analyzing statistical data, while qualitative research focuses on answering important business questions, including discovering why customers select products or ...

Survey sampling and estimation methods form the cornerstone of modern statistical inference, underpinning research across the social, medical, and natural sciences. At their heart, these methods ...

Note: This report was updated on Dec. 30, 2015 to reflect the January-July 2015 National Health Interview Survey estimates released on December 1, 2015. Telephone surveys face numerous challenges, but ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Pew Research Center designed this study to assess the current state of online survey sampling methods – both probability-based and opt-in – and determine their accuracy on general population estimates ...

It's not feasible to contact every member of the population, so only a sample, or a subset, of that population is included when conducting statistical research. The assumption is that the sample is ...

UK – The Market Research Society has launched a steering group as part of aims to ensure that minority groups are represented within market research samples. The group has been formed as part of the ...