Snapchat has announced it will enable advertisers to create branded augmented-reality filters on the platform. The instant messaging app, which denounced its social media status earlier this year, has ...

Snapchat is launching “Sponsored AR Filters,” a new ad option that allows brands to target the social media app's 414 million daily active users via augmented reality filters. Brands now have the ...

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As per an official announcement, Snapchat released the Avatar lens AR filter-making users. This filter shows users what their digital version would look like in the metaverse. In order to use the lens ...

Snapchat has come under scrutiny after a filter released on the app resembled face tattoos that are sacred to the Māori people, who are the indigenous people of New Zealand. Snapchat and augmented ...

A new filter on TikTok has the internet up in arms. It's an important debate for anyone who cares about the future of social media. This article is from The Technocrat, MIT Technology Review's weekly ...