Few other communication tools have as much reach as SMS. While we might only sporadically check emails and instant messages from our WhatsApp groups and other channels, the simplicity and universal ...

SMS and RCS are communication protocols. While SMS relies on simplicity and ubiquity, RCS offers major feature upgrades in every other area. SMS is limited to short and plain texts, while RCS lets you ...

OS 26.3 beta code hints at the arrival of end-to-end encryption for RCS. Discover how Apple is adopting the GSMA 3.0 standard ...

Apple is planning to add support for RCS 3 in iOS 26, a move that could improve messaging capabilities between iPhones and ...

Rich Communications Services (RCS) is like SMS on steroids and offers an excellent retail media channel – if you know how to ...

Apple is preparing a major upgrade to iPhone messaging that could finally narrow the long-standing gap between iMessage and ...

There’s strength in numbers. That’s something to keep in mind when considering how to safeguard the messaging channels that consumers overwhelmingly prefer to interact with retailers, banks, airlines, ...

Retail media is predicated on delivering highly targeted and ultra-relevant messages to users at the decision point of the ...

In a surprise move, technology giant Apple says 2024 will see it adopt the RCS messaging standard that aims to eventually replace SMS, allowing for improved messaging between smartphones running ...

RCS is redefining banking communication with industry-verified security, two-way interactivity, and measurable engagement ...

RCS vs. SMS is the talk of the town now, as Verizon is upgrading on Google's new form of messaging, leaving behind the "short message service" in the past. However, despite the better features it has ...

There is already some suggestion that Apple's plan for RCS encryption involves adopting a future standard, not Google's current implementation, further delaying the day RCS interoperability meets a ...