About seven years ago, DSPs that pitched marketers directly risked losing massive agency contracts. But today, as more marketers influence technology decisions and take programmatic contracts in-house ...
Advertiser Perceptions and eMarketer data show 82% of marketers and media agencies now buy audio programmatically, with ...
NEW YORK--(BUSINESS WIRE)--Proxima, a data intelligence software company that empowers marketing teams to scale customer acquisition profitably, today announced the launch of their unique DTC segments ...
The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Programmatic advertising has ...
New partnership helps political advertisers activate influencer-aligned audience segments as one in five Americans increasingly turn to social creators for newsNEW YORK, May 04, 2026 (GLOBE NEWSWIRE) ...
BOSTON, MA--(Marketwired - Nov 19, 2014) - ChoiceStream, a leader in programmatic advertising, today released its monthly Audience Cost Calendar. The company's machine-learning system monitors the ...
Leveraging big data to find the right audience has been challenging but it’s the key to success in every campaign. In the forthcoming cookieless world, what consumers' biggest concerns are, and what ...
Yahoo ConnectID integration — This will give advertisers more precise targeting and measurement capabilities in a privacy-centric way. Access to Roku’s scaled TV audiences — Yahoo DSP will be the ...
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