OpenX's new API suite provides ad buyers with a more detailed view of the bidstream and, as a result, more accurate targeting ...

The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.

AgenticOS is intended to cut down time spent on campaign setup and troubleshooting while freeing up focus for more high-level ...

WPP Media, Butler/Till, MiQ and others today announced they are working to launch PubMatic AgenticOS, an operating system designed to drive autonomous, agent-to-agent advertising across premium ...

Roblox has expanded its advertising platform as part of its efforts to position itself as a core marketing channel for brands ...

Magnite, PubMatic and Nexxen disclosed that unnamed DSPs (or perhaps just one) unexpectedly and precipitously decreased spending on their respective platforms in Q3. PubMatic CEO Rajeev Goel did point ...

AdPlayer.Pro, an international provider of SaaS video advertising solutions, has rolled out significant upgrades to the company’s video ad platform functionality. According to the announcement, the ...

The platform introduced “Homepage Feature” in closed beta, and expanded programmatic access via Amazon DSP, Liftoff, Index ...

Fraud across programmatic media buying and ad serving continues, although industry execs claim they are making efforts to prevent it through automated ad buying.

In today’s Digest, we look at WPP launching a self-serve version of its ad platform, Comcast bringing biddable and programmatic to its linear TV offering, and The Observer signing a deal to appear on ...

Delivers more cinema advertising buying options as programmatic continues to grow in the premium video marketplace NEW YORK--(BUSINESS WIRE)-- National CineMedia (NCMI) (“NCM”), the largest cinema ...