A press release is a great way to mark a business milestone. Think of it as a proof point for your business, serving as momentum for your customers, investors and the media, among other stakeholders.

Crafting an effective press release is an essential skill for any public relations professional or communications specialist. Whether you’re unveiling a new product, announcing a partnership, or ...

Though marketing and PR are different, they complement each other by working together to shape a brand’s narrative (PR) and drive business and sales goals (marketing). One tool once championed mostly ...