I know it’s not that serious but I have always been afraid of foundations. I automatically assume that they will break me out. Craziness, I know. That said, I don’t feel comfortable answering emails ...

I don't know about you, but I have major nostalgia when it comes to makeup. I remember my first nail polish (Wet N Wild) and my first tube of lipstick (from Revlon, because I wanted lips like Cindy ...

The brilliant minds at Prescriptives have discovered the perfect foundation formula. More accurately, they’ve figured out how to best customize it (with an online video chat that determines your color ...

NEW YORK — As Prescriptives celebrates its 25th year in business, the company will make a bid for new customers this August with its most significant launch in five years: Flawless Skin Total ...

It's finally happening. Enough sunny Chicago weekends have amassed to leave at least a little bit of tint on our faces. No matter what your complexion or how much SPF you use (or how much you ...

NEW YORK — Andrea Robinson plans to take Prescriptives into the future by reacquainting consumers with its past. The president of the division of the Estée Lauder Cos. has kicked off a campaign ...

Unfortunately, beauty world is still a ways away from the bad-hair-day-banishing box Katniss uses in the first The Hunger Games book. A refresher, for you newbies: Katniss places her hand on the box, ...