Jenna Guarneri, Founder and CEO of JMG Public Relations, an award-winning PR firm for innovators and their mission-driven startup companies. Storytelling is one of the core elements of modern branding ...

Brands that endure are those that have deep, stable roots. Anchor your brand in your core narrative, and your reputation will outlast every platform that carries it.

Show, don’t tell. It’s probably the most overused phrase in the storyteller’s caboodle, but that’s probably because it’s true. There is nothing more tedious than an expository slog in the opening act ...