Email marketing has been around for quite some time, and it’s an effective marketing tool. A study by DMA.org.uk found that for every $1 spent on email marketing, the average return on investment is ...

Personalization is key to effective cold emailing, but doing it wrong can make your emails feel insincere or even drive people away. In an analysis of over five million emails, I found that ...

If 2023 was the year sales teams adopted generative AI, then 2024 is the year of repercussions. It was only a few months ago that generative AI in the form of ChatGPT celebrated its first birthday, ...

Getting the right message to the right client at the right time is the holy grail for any marketing leader. But these days, a growing universe of marketing channels can leave marketers wondering which ...

AI tools are being maliciously used to send “hyper-personalized emails” that are so sophisticated victims can’t identify that they’re fraudulent. According to the Financial Times, AI bots are ...

A tool that allows small business teams to nurture leads with strategically personalized emails has been unveiled by Nimble, a B2B CRM provider. The new offering, Email Sequences, helps small ...

Consumers expect more personalization across every retail touch point, including email. While customer acquisition via email has quadrupled over the past four years, according to research from Custora ...

Google sends some businesses personalized emails about suspensions to their Google Business Profile. The emails explain why the suspension happened and the necessary steps to reverse the suspension, ...

Lavender is an email intelligence company designed to provide an AI-powered sales email coach to help teams humanize the sales process and write better emails faster. Lavender aims to empower reps ...