The 2026 predictions were compiled by Acosta's retail, brand and foodservice experts and industry thought leaders, and based ...

A personalized experience and being understood by a brand still drives sales more than cost savings. Consumers are very much aware of the looming recession, as well as increased prices caused by ...

Personalization can be the difference between selling products and building a memorable crochet brand. This explores why ...

Remember the last time you got an email that started with ‘Hey {First_Name}’ and immediately felt like deleting it? That visceral reaction isn’t just about poor execution — it signals a fundamental ...

As personalization becomes table stakes, a new class of products is emerging that depends not just on data inferred from ...

I’ve been writing and defining brand strategies for more than 25 years, well before the internet, social media and artificial intelligence. That’s the interesting thing about marketing and branding: ...

Marketers are far from confident in their ability to deliver personalized experiences, judging by Trends In Marketing Personalization, a new study by Ascend2. Of the companies polled, only 22% rate ...

Secure stronger market performance by unifying your brand signals across search, AI platforms, and on-site experiences.