PepsiCo launches worldwide official partnership with Formula 1, bringing Sting Energy®, Gatorade®, and Doritos® to the World's Fastest Growing Sport PURCHASE, N.Y., May 27, 2025 /PRNewswire/ -- ...

Marsh (NYSE: MRSH), a global leader in risk, reinsurance and capital, people and investments and management consulting, today announced a multi-year partnership with the global sport of Formula 1® as ...

Add Yahoo as a preferred source to see more of our stories on Google. Paramount+ and Formula One are revving up a first-of-its-kind promotional partnership. The deal, announced Wednesday, will include ...

With the pact, the first of its kind for the racing league, the streaming service becomes an official partner of the circuit. By Georg Szalai Global Business Editor With the deal, the first of its ...

The McLaren Liquid I.V. partnership before Miami GP 2026 shows how hydration science, wellness drinks, and performance are reshaping Formula 1’s future.

It’s no secret that a brand alliance with a Formula One team requires a major investment. Whether a company joins at the title level or as a technical partner, the commitment is significant. For most ...

SAN FRANCISCO & FAENZA, Italy & MILTON KEYNES, England--(BUSINESS WIRE)--The Formula One grid is charging into the 2024 season with a new look and new support. Today, Red Bull F1 Teams and Visa (NYSE: ...

Formula 1 replica cars will be coming to American consumers at a rapid pace. Hot Wheels, owned by Mattel, just announced it inked a major deal with Formula 1 to produce 1:64 scale F1 cars. The product ...