Besides a hair-loss lawsuit, Olaplex faces challenges growing the brand, from getting into new salons to maintaining market share against rivals.

Some 30 customers are suing Olaplex, a luxury hair care brand. After a summer in the sun, Jessica Auriana said she felt like her hair was left dry and brittle. Looking for a refresh, the 44-year-old ...

Olaplex, a beauty brand favored by TikTok and Instagram influencers, sells hair products that dozens of customers allege caused “serious injury,” according to a lawsuit filed last week. Olaplex denies ...

Unless you have been living under a rock, you’re probably more than aware of the wonders of Olaplex. The system was created to aid with chemical in-salon treatments like bleaching and relaxing, which ...

Olaplex has reformulated its No. 3 Hair Perfector mask following an EU ban on a previous ingredient. Continued exposure to the additive, lilial, was linked to fertility risks and banned from cosmetics ...

In the final moments of his rebuttal to L’Oreal SA’s closing argument in a trade-secrets trial, a lawyer for California start-up Olaplex LLC told jurors they would choose the victor in a courtroom ...

New to this viral brand? Try out the Olaplex essentials in this mini set that includes the N°.3 Hair Perfector, Nº.4 Bond Maintenance Shampoo, Nº.5 Bond Maintenance Conditioner, Nº.9 Bond Protector ...

My hair and I have a love-hate relationship. While I enjoy my length and fullness, the untamable frizz and coarse texture are things I can never get past. to the point where I’m constantly blow drying ...

Olaplex is facing a lot of challenges — and not just legal ones. The hair care brand is defending itself against a lawsuit from a growing number of users who claim that the company's bond-building ...