Forbes contributors publish independent expert analyses and insights. Sarah Y. Wu is a Forbes senior contributor who covers beauty. This article is more than 9 years old. The latest beauty tutorial ...

We trust concealer with a hefty task: to make us look more awake on little (er, no?) sleep, to hide our so-called imperfections and to do it all while remaining undetected to the naked eye. While ...

Shoppers have been praising a cult classic concealer used by Frankie Bridge saying it gives 'great coverage.' Former The Saturdays singer Frankie uploaded a makeup tutorial to Instagram this week, ...