Self-directed buyers, shrinking budgets and embedded AI are redefining what effective marketing leadership looks like in 2026 ...

GeekWire chronicles the Pacific Northwest startup scene. Sign up for our weekly startup newsletter, and check out the GeekWire funding tracker and VC directory. by Anthony Diamond on Dec 26, 2024 at 8 ...

Welcome to the era of the self-serve B2B tech buyer. According to recent data, B2C trends like convenience and access to easy-to-find product information like pricing and peer-to-peer reviews have ...

CHICAGO--(BUSINESS WIRE)--G2 today published its 2024 Buyer Behavior Report, based on an annual survey of more than 1,900 B2B software buyers across the globe to understand their plans, behaviors, and ...

If you’re running a small to mid-sized B2B business, you’ve likely felt the ripple effects of a seismic shift in buyer behavior. Gone are the days when sales teams controlled the majority of the buyer ...