No, Black Friday isn't coming soon, but there's another shopping-based holiday that is making beauty fans very happy. Amazon's Prime Day is on happening now, and the deals are looking so good. In fact ...

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Maybelline is under fire again for hiring a bearded makeup artist to star in its latest ad — just weeks after the brand fielded calls for boycotts over tapping Dylan Mulvaney to promote its concealer.

If you haven't heard, Amazon Prime Day is essentially the Black Friday of the summer season, only better. Just think: It has the same level of amazing bargains and discounts, but the shopping is all ...

Maybelline has spent decades earning trust in the drugstore beauty aisle, not by chasing short-lived trends but by refining ...

This clear mascara from Maybelline is perfect for smoothing eyebrows or stray hairs, and adding a very natural looking length to lashes. Who said you need to break the bank on a super expensive lip ...

Lipstick is one of the makeup product that most ladies swear by and why not, a lipstick can actually make or break your ...

BuzzFeed is branching out into ecommerce as a source of revenue and recently worked with Maybelline to create bundles of packages sold on Amazon. BuzzFeed originally linked to those packages in its ...