A marketing system is a set of procedures and practices that allows companies, including corporations, to market their products and services. The corporate marketing system defines how the company ...

If you want to stay visible, there’s one thing you need to do: Make it easy. The easier it is to create, launch and measure ...

Marketing today isn’t suffering from a lack of tools—it’s drowning in them. Between campaign platforms, analytics dashboards, CMSs, CDPs, DAMs, and automation engines, marketers are cobbling together ...

A vertical marketing system is a contained business unit where the manufacturer, distributor and retailer work simultaneously to sell products to the end consumer. The opposite of a vertical marketing ...

Marketers love new tools. Lift tests, incrementality studies and causal marketing mix modeling (MMM) frameworks all promise clarity in a noisy world. But the biggest challenge facing the industry ...

Opinions expressed by Entrepreneur contributors are their own. It’s quite common for small business owners to focus on product development. They’re passionate about it and have experience in it. But, ...

One of the most common problems I see content marketing teams have is being too zoomed in on content creation. This tunnel vision leads to us feeling perpetually overwhelmed by the amount of “other ...

Opinions expressed by Entrepreneur contributors are their own. Marketing has always been a crucial part of doing business. Regardless of how good a product or service is, if the right people don’t see ...

Consistent, quality communications are essential if you want to see results. The easier your marketing automation platform is ...

Following Adobe's acquisition of Workfront at the turn of the year, executives at last week's Adobe Summit talked up Workfront as a marketing system of record, as my colleague Jon Reed has outlined.