Modern marketers have no shortage of marketing software technologies from which to choose. As a career software CMO, however, I have always been confounded, frustrated, and indeed embarrassed, by the ...

Effective marketing management focuses on the shifting needs and preferences of consumers. Marketing management is the function within an organization dedicated to marketing research, brand awareness, ...

Most marketing managers would prefer to spend 90% of their time on marketing and 10% on management. Unfortunately, the real-world marketing manager’s experience is exactly the opposite. Marketing ...