We've discussed the prospect of Apple making a Google Search rival for years, and reports have said that work on an Apple Search product has already begun. Apple already uses its own search products ...

The court ruling that Google is no longer allowed to pay Apple $20B+ a year to be the default search engine raises the question: What now? One potential answer being suggested is that the iPhone maker ...

The paid agreement that Google has with Apple to be the default search engine on the iPhone and other Apple devices violates antitrust law, a federal judge ruled today (via Bloomberg). Google has long ...

Earlier this week, a federal court ruled that Google's lucrative default search engine deal with Apple violates antitrust law. Google plans to appeal the decision and the court hasn't provided insight ...

Apple should never have entered into the deal that had Google paying billions every year to be the default search engine for iPhone, Mac, and iPad. And it’s shameful that it’ll take a court order to ...

As paid media marketers, we often default to the “big” platforms: Google, Meta, and increasingly, TikTok. However, there’s a quiet powerhouse in the app marketing world that too many advertisers ...

Following last week's Department of Justice's revised remedies in its antitrust case against Alphabet (NASDAQ:GOOG) (NASDAQ:GOOGL), Wall Street is warning the lucrative deal between Google and Apple ...

Apple Search Ads is continuing its expansion into new geographic segments, following a successful rollout to Brazil earlier this year. Apple announced today that developers will soon be able to start ...

As we await a judge's ruling on the penalties that will be applied to Google following the landmark court ruling that the company had maintained an illegal monopoly in online search, we're learning ...

Forgive me for going off the wall a little today, but what’s interesting about the judgment made concerning the Google-Apple search deal isn’t that not much will change, it’s that it suggests that ...

Apple is preparing to expand the number of advertisements displayed in App Store search results, signaling a deeper push into performance-driven app discovery. According to a new update published on ...