One of the golden rules of logo design is that a logomark or wordmark should be memorable. But just how memorable can a logo be? Studies have tried to find out, often with quite amusing results. One ...

Do you think you could draw the Apple logo from memory? If the answer is yes, chances are you’re overconfident. According to a 2015 study from UCLA, only seven out of 85 surveyed college students ...

If someone were to ask you to draw the Pepsi logo from memory, what would you draw? A circle, perhaps, with the red, white and blue stripes that are emblematic of the brand. The word "Pepsi," probably ...

Despite technology like AI, one element of automotive marketing is slow to change: the logo. Researchers asked 90 respondents to submit hand-drawn recreations of various car logos without assistance ...