Add Popular Science (opens in a new tab) More information Adding us as a Preferred Source in Google by using this link indicates that you would like to see more of our content in Google News results.

Shelby Putnam Tupper is founder and creative director of Shelby Designs Inc., a small-but-mighty, full-service, customer-obsessed design consultancy.

A logo software is not everyone’s cup of tea. But for some, it’s the next best thing. Here are the merits and demerits of using one.

There are a dozen or more ways to handle the process of designing a logo for a business. For example, you can do it yourself as the entrepreneur behind the company; hire a firm or a freelancer to ...

Most artists and designers (logo creators) begin each project with a rough sketch, whether it's a drawing or just written out notes of what you'd like to include. Giving yourself a brainstorming ...

Sometimes an idea for a great logo design can come like lightning out of the blue the moment you get the brief. But hold fire! The wrong design can be a hugely expensive mistake for a brand. Most ...