How important is localized advertising to consumers—and why? Consider these findings from Locality’s new consumer research study, “The Local Lift: How Local Video Campaigns Increase Consumer Action,” ...

CHANTILLY, Va.—BIA Advisory Services has issued a new U.S. Local Advertising Forecast for 2025 that is predicting the local digital ad spend will surpass traditional media for the first time, with 52% ...

There is an increased wariness among local ad buyers, and less spending is anticipated in the second quarter of 2025 — pushing it to its highest second quarter spending dip since the harrowing days of ...

BIA Advisory Services’ newly published 2024 US Local Advertising Forecast anticipates a robust year for local advertising, with projected total revenues hitting $175.6 billion. This surge of 8.6% over ...

CHANTILLY, Va.—While even numbered years are usually a boon for broadcasters’ bottom line—with boosts in local ad spending spurred by the Olympics and political campaigns—slow economic growth is ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min But all that extra money for ...

The latest Local Ad Buyers Survey from Borrell Associates highlights a pivotal moment for radio in the advertising landscape. While radio scraps with other media for revenue, it has some of the ...

High political ad spending and higher growth from local CTV and digital platforms will boost U.S. local advertising by 9.3% to a projected $172 billion in 2024 versus the year before, according to BIA ...

Google now auto-selects photos for Local Services Ads. Image selection may impact ad ranking and engagement. Advertisers should upload 3-5 high-quality, original photos. Google introduces AI photo ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better local results. Google gives local businesses two main ways to generate PPC ...

Just one day after Beasley Media Group released a dismal FY 2025 earnings report and Spanish Broadcasting System indicated it is moving ahead with a voluntary Chapter 11 bankruptcy filing, BIA ...