The numbers are staggering – 97% of users look online to find local businesses. Here’s something even more interesting: when people search locally, 72% visit a store within five miles. These ...

This post was sponsored by SOCi. The opinions expressed in this article are the sponsor’s own. As a marketer, you may feel like the ground is shifting under your feet with so many changes in the world ...

A simple Google search of any location, such as a coffee shop, restaurant, supermarket, mall, or library, displays a map of the place to help you navigate. However, if you want an idea of the quality ...

Location-based businesses must focus on five areas – discovery, relevancy, experience, engagement and conversions – to drive impact today. Local has evolved from listings management to real experience ...

Local search is no longer just about maps and directories. What began as a game of citation consistency has grown into a dynamic, intent-driven ecosystem shaped by real-time data, customer ...