Content marketing, particularly of the digital variety, has become an increasingly popular item in modern marketers’ toolboxes. While many larger organizations have been quick to embrace content ...

After nearly two decades helping local businesses improve their SEO, I’ve seen the same pattern repeat: Companies invest in service pages, blog content and social updates—but without a strong local ...

When I published my analysis on the fading effectiveness of traditional local SEO, the response was immediate. Dozens of business owners and marketing teams asked the same follow-up question: “So what ...

With the rise of AI-generated content, Google is cracking down on low-quality, auto-generated copy in favor of high-quality, human-written content from real experts. This creates an opportunity for ...

Content marketing has become one of the most powerful strategies that digital marketers can employ, as quality content becomes increasingly important to the success of SEO campaigns. While content ...

Earlier this month the 11 th Internet Governance Forum (IGF) was held in Zapopan, Jalisco, Mexico. The IGF, a multi-stakeholder forum convened by the United Nations (UN) Secretary General, allows over ...

Toward the end of 2014, one of the questions I started hearing repeatedly from marketing executives at brands with many locations is this: “How do I make my content more relevant and findable to local ...

Across the country, the kinds of budget cuts that have decimated newspapers over the years are now slicing into local TV news stations. A trend of TV news layoffs “is only just the beginning,” one ...