LinkedIn stands tall as the champion of business-to-business advertising. Boasting a staggering 950 million-plus users worldwide, this platform is about more than professional networking: It's a space ...

Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

In what appears to be a tiptoe exit strategy, LinkedIn has pulled its ageist ads from the platform–a quiet adieu to lessons hard learned. Vern Six was in an interview for a senior developer role when ...

What makes B2B ads effective on LinkedIn? Do the drivers of ad effectiveness change based on campaign goals? To find out, researchers at MAGNA and LinkedIn ran a series of experiments in which ...

LinkedIn Advertising presents marketers with new and exciting opportunities to reach target audiences. New features and updates are available to level up your campaigns, drive engagement and reach ...

By focusing on authority, precision, and credibility, B2B brands can navigate the evolving landscape and win the trust of ...

LinkedIn unveils research-backed creative principles to boost B2B ad performance, as 90% of CMOs seek bolder marketing approaches. Vertical mobile ads drive 31% higher engagement than horizontal ...

In today's digital advertising landscape, LinkedIn has established itself as the premier platform for B2B marketing. With its massive user base exceeding one billion members and sophisticated ...

Warc Media’s latest Platform Insights by Warc Media, provides comprehensive data-driven intelligence on LinkedIn’s advertising landscape, examining the platform’s latest trends through the lens of ...

LinkedIn is a dynamic hub for B2B marketing leaders, enabling them to unlock access to a highly targeted, professional audience. However, advertising on the platform requires a strategic approach that ...