Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

LEGO unveils the hardware and software ecosystem that delivers a more interactive playing experience via SMART Bricks and ...

Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

When a small square “Smart Brick” is attached to LEGO blocks assembled in the shape of a car, the engine starts with a “vroom ...

According to critics, electronic Lego bricks could undermine children's fantasies. While Lego doesn't want to go fully ...

A herd of wild animals made from hundreds of thousands of lego blocks has been unveiled at the Discovery Centre in Halifax.