Even your Legos are going through a technological revolution. The toy company unveiled its “most significant evolution” in 50 ...
Lego unveiled its most ambitious product in nearly 50 years at CES 2026. It's called the Smart Brick — a 2x4 Lego brick with ...
These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...
LEGO unveiled its Smart Brick at CES 2026, introducing NFC-powered interactive builds with lights and sound, set to launch on ...
The Danish company presents Smart Brick at CES, an incredible 2x4 piece of technology that recognizes the creations we build.
LAS VEGAS, NEVADA – JANUARY 05: Julia Goldin, Chief Product & Marketing Officer, the LEGO Group on stage during the LEGO ...
LEGO has announced a huge update to its bricks, which the company is calling "one of the most significant evolutions" in 50 ...
Lego has officially announced a new 2x4 "smart brick" at CES 2026 this week. It's apparently the "most significant evolution" ...
If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...
LEGO has just unveiled LEGO SMART Play, a bold new platform that brings brick-built creations to life, and does it without ...
Media: Today I toyed with the Lego Smart Brick, touted as the “most significant evolution” to the Lego system in 50 years, ...
The new Star Wars sets, which incorporate Smart tech, might be cool — but fans are not abiding by the rising costs of basic ...