With the rise in popularity of K-pop, Korean dramas and skincare, Korean makeup has also been attracting the interest of ...

The Korean skincare industry has been exploding in the Western world, helped by the surge of interest in all things Korean, from the beauty regimens of global K-pop stars like Blackpink and BTS to the ...

Read the original article on Purewow. If you’ve ever stepped into a Sephora, Ulta or even your local CVS, you have likely come across K-Beauty products. Known for their sensorial textures, fun ...

K-Beauty might have flipped the world of skin care on its head, but the best Korean makeup is where the innovation really goes to show. Think sheer, skinlike finishes with a whisper of natural-looking ...